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Dr. Dobb's Journal Opt-In E-Mail Mailing List

The Dr. Dobb's Journal Opt-In E-Mail list delivers technical experts with a wide range of expertise.

SEGMENTS COUNTS THROUGH 10/19/2009
40,661 TOTAL UNIVERSE / BASE RATE $400.00/M
 40,661 TOTAL US OPT-IN EMAIL ADDRESSES    $400.00/M
  ADVERTISER'S RATE (NON-COMMISSIONABLE)    $300.00/M
 116,432 POSTAL FOLLOW-UP    $250.00/M
 66,047 TELEMARKETING FOLLOW-UP    $310.00/M
DESCRIPTION

Click Here for Corresponding Postal Datacard

 

The Dr. Dobb's Journal Opt-In E-Mail list is comprised of magazine requestors, requestors to one or more of the e-newsletters published by Dr. Dobb's Journal, and registrants of ddj.com. These e-mail recipients have opted-in to receive product and information offers via e-mail from United Business Media Media and third-party vendors.

 

About Dr. Dobb's Journal (DDJ): Unlike many magazines that focus exclusively on a single platform, language or even a signle development tool, DDJ has over 25 years experience covering a wide range of languages, platforms, environments and development tools.

 

The e-newlsetters published by DDJ cater to Software Developers and Development Managers by allowing subscribers to choose technology-specific information. E-Newsletter titles include: AI Expert Newsletter, Dr. Dobb's Update, Software Tools Newsletter, Active Scripting Newsletter, Math Power Newsletter, Linux Digest Newsletter, Programmer's Bookshelf Newsletter, Java Newsletter, and Windows/.NET Update.

 

 

The Dr. Dobb's Journal Opt-In E-Mail list delivers technical experts with a wide range of expertise. They use DDJ and its e-newsletters to gain the technical knowledge needed to select the tools, languages, platforms and technologies most appropriate for the development project at hand.

 

 

PRIMARY BUSINESS:

General Business = 22,176

• Aerospace = 1,056
• Manufacturing and Process = 2,462
• Banking = 514
• Financial Services/VC/Accounting = 1,926
• Insurance = 634
• Government: Federal = 1,898
• Government: State = 517
• Healthcare/Pharmaceutical/Biotech/Biomedical = 2,008
• Transportation/Logistics = 670
• Construc/Architecture/Engineering = 762
• Wholesale/Trade/Distribution/Retail = 949
• Education = 2,541
• Media/Marketing/Advertising = 990
• Business Services = 827
• Consulting (non comm/comp) = 1,879

Computer/Communications Related Business = 13,469

• Communications Carrier = 1,491
• Application Software Development = 5,063
• Computer Manufacturer = 2,071
• Comp Related Retailer, Distributor, Wholesaler = 597
• Solutions Provider/VAR = 2,019
• Consulting (Communications/Computer) = 868
• Othr Communications/Computer Related Business = 1,360

 

 

JOB TITLE/FUNCTION:

• Director Systems/Programing = 1,031
• VP of Application Development = 1,031
• Manager of Applications Development = 1,612
• Supervisor of Software Engineering = 547
• Chief/Head of Application Development = 1,045
• Team Leader = 2,703
• Senior Developer/Analyst = 4,232
• Applications Specialist = 989
• Manager of Web/Intranet/Internet = 865
• Software Project Manager = 1,042
• Manager of Quality Assurance/Testing = 934
• Software Developer = 2,243
• Corporate Consultant/Systems Integrator = 1,288
• Applications Software Architect = 1,859
• Software Engineer = 2,094
• CIO/CTO/CSO/VP/Director = 1,865
• Database Administrator/Specialist = 1,283
• Systems/Network Admininstrator = 1,743
• CEO,President,Partner,Chairman = 6,424
• CMO/VP/Controller/Director of Marketing/Sales = 1,001
• GM, Division, Department Head = 2,073

 

 

NUMBER OF EMPLOYEES IN ORGANIZATION:

• 20,000 or more employees = 5,214
• 10,000-19,999 employees = 1,668
• 5,000-9,999 employees = 2,181
• 1,000-4,999 employees = 4,279
• 500-999 employees = 2,259
• 100-499 employees = 4,245
• 50-99 employees = 2,509
• Less than 50 employees = 11,718

 

 

PRODUCTS RECOMMENDED/SPECIFIED/APPROVED:

• Computers = 24,016
• Laptops = 20,368
• Servers = 12,242
• UNIX = 9,849
• Macintosh OS = 3,669
• Windows Server (any) = 12,246
• Windows Vista = 9,715
• Windows XP = 16,776
• Linux = 10,457
• Applications servers = 8,178
• Object Oriented Analysis, Molding = 14,427
• Installation Utilities = 12,536
• Testing Tools/Debuggers/Defect Mgmt = 13,575
• Security Tools = 11,832
• Database Tools = 14,018
• CMM = 3,757
• Compliance Tools = 3,337
• Build Management = 7,004
• Optimization Utilities = 6,382
• Middleware = 6,607
• Project Management Tools = 9,294
• ODBMS,RODBMS,ORDBMS = 6,292
• Requirement Mgmt Tools = 5,708
• Configuration Mgmt/Version Control = 9,062
• Web Servers/Web/Internet/ECommerce Development = 12,859
• Application Framework = 11,688
• Software Components = 13,253
• Modeling/UML = 9,228
• Business Intelligence Tools = 7,695
• Data Warehousing Tools = 6,977
• Language Compilers = 9,044
• Eclipse = 5,709
• .NET (any) = 10,239
• Visual Studio = 10,791
• Distributed Team Development Tools = 3,642
• Lifecycle Management = 3,259
• Real-Time/Embedded = 3,884
• 64 Bit Development Tools = 6,869
• Database Mgmt Software = 12,914
• Communications Software = 10,852
• Networking Software = 11,770
• Client/Server = 11,329
• ERP Systems = 4,900
• E-Commerce Software Packages = 4,751
• Consulting = 12,738
• Training = 11,783
• Books = 10,339
• Outsourcing = 5,442
• Other = 1,567

 

 

ANNUAL SOFTWARE BUDGET:

• $100 million or more = 2,900
• $50 - $99.9 million = 1,065
• $25 - $49.9 million = 1,085
• $10 - $24.9 million = 1,622
• $5 - $9.9 million = 1,637
• $1 - $4.9 million = 4,454
• $500,000 - $999,999 = 2,669
• $100,000 - $499,999 = 4,651
• $25,000 - $99,999 = 4,252
• $10,000 - $24,999 = 3,109
• under $10,000 = 4,939

 

 

NUMBER OF DEVELOPERS ON TEAM:

• 100 or more developers = 1,081
• 50-99 developers = 960
• 20-49 developers = 2,138
• 10-19 developers = 4,447
• 5-9 developers = 7,720
• less than 5 developers = 10,309
• I work alone = 3,719

 

 

SOLUTIONS PLANNING/LOOKING TO BUY:

• Computer products/services = 15,147
• Security products/services = 8,197
• Database development/management = 9,866
• Embedded development products = 5,229
• Wireless development tools/products = 6,653
• Computer hardware platform = 9,672
• System software products/services = 9,000
• Data warehouse products/services = 5,066
• Component-based products = 4,323
• Web service software tools = 7,968
• Testing & requirements = 6,231
• Project management tools = 6,203
• Web hosting tools = 4,771
• Java tools = 7,058
• .NET tools = 7,347
• J2EE tools = 4,108
• CMMi = 1,495
• Linux/Open Source = 7,325
• Modeling/UML tools = 4,322
• Books = 11,915
• XML Tools = 7,137
• Business Intelligence Tools and Services = 3,132
• Java Training = 4,252
• .NET Training = 5,650
• Source Code Management = 4,889

 

 

OPERATING SYSTEM:

• UNIX = 16,052
• LINUX = 17,565
• Windows Server (any) = 18,738
• Windows 95/98/2000 = 18,745
• Windows CE/Mobile = 6,186
• Windows Vista = 12,219
• Windows XP = 26,376
• Netware = 3,437
• Mac OS (any) = 5,206
• Mainframe/Mini = 5,719

 

 

PROGRAMMING LANGUAGE USE/KNOW/PLAN TO PURCHASE:

• VB 6.0 or earlier = 19,970
• Visual C++ = 19,229
• .Net(any) = 15,944
• C/C++(any) = 21,503
• Cobol(any) = 9,170
• SQL = 23,528
• Eclipse = 8,177
• JAVA(any) = 21,539
• Modeling/UML = 12,180
• VB.Net = 10,276
• Visual Studio = 14,458
• IBM (any) = 7,792
• Oracle(any) = 10,782
• XML = 15,385
• C# = 13,824
• J2EE = 11,948
• J2SE = 7,028
• J2ME = 3,413
• PHP = 6,494
• JSP = 5,981

ORDERING INSTRUCTIONS
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • NET NAME IS NOT ALLOWED
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS NOT AVAILABLE
  • TELEMARKETING IS NOT AVAILABLE
  • CANCELLATION FEE AT $250.00/F
POPULARITY: 87
MARKET: BUSINESS
MEDIUM: Postal Mailing List Email List  
OPT-IN: Opt-in 
SOURCE: OPT-IN E-MAIL 
GEO: DOMESTIC (US) 
SELECTS
ANNUAL SOFTWARE BUDGET   $35.00/M
BUS/INDUSTRY TYPE   $35.00/M
JOB FUNCTION/TITLE   $35.00/M
MAX PER COMPANY/SITES   $35.00/M
NUMBER OF DEVELOPERS   $35.00/M
NUMBER OF EMPLOYEES   $35.00/M
OPERATING SYSTEM   $35.00/M
PRODUCT RECO/SPECIFY   $35.00/M
PROGRAMMING LANGUAGE   $35.00/M
SCF   $25.00/M
SOLUTIONS PLANNING   $35.00/M
STATE   $25.00/M
TRANSMISSION   $50.00/M
ZIP   $25.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
A/B SPLIT  $150.00/F
EACH ADDITIONAL SPLIT  $50.00/F
MULTIPLE TESTS  $100.00/F
PERSONALIZATION  $150.00/F
PIN CODING  $300.00/F
SETUP  $150.00/F
SUPPRESSION  $150.00/F
TRACKING  $30.00/F
  NAME ROLE EMAIL PHONE FAX
Anthony Carraturo acarraturo@meritdirect.com (914) 368-1000
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