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Dr. Dobb's Journal Mailing List

Since 1976, the award-winning magazine, Dr. Dobb's Journal, has been the only magazine to cover cross-platform business-systems development in serious depth.

SEGMENTS COUNTS THROUGH 10/19/2009
116,432 TOTAL UNIVERSE / BASE RATE $250.00/M
 110,274 U.S. QUALIFIED SUBSCRIBERS    $250.00/M
 6,158 INTERNATIONAL (INCLUDING CANADA)    $310.00/M
 40,661 U.S. OPT-IN E-MAIL ADDRESSES    $400.00/M
 66,047 TELEMARKETING    $310.00/M
DESCRIPTION

Click Here for Corresponding E-Mail Datacard

 

Since 1976, the award-winning magazine, Dr. Dobb's Journal, has been the only magazine to cover cross-platform business-systems development in serious depth. The Dr. Dobb's family of products including Dr. Dobb's Journal, DDJ.com and various ancillary products, is developed exclusively for the industry's most advanced and experienced software development professionals, and provides advanced tools and techniques using relevant, real-world solutions. This approach attracts and delivers a unique audience involved in designing and building software strategies for their organizations.

 

Dr. Dobb's Journal readers manage the process of software development in companies around the world. When the companies of DDJ readers purchase products, DDJ readers are intimately involved. They are the key players in the critical stages of the purchasing process. They are more involved in identifying the need for new technology, and evaluating its suitability than any other managers in their companies.

 

Selections available on the Dr. Dobb's Journal list include:

 

 

PRIMARY BUSINESS:

General Business = 62,967

• Aerospace = 3,641
• Manufacturing and Process = 7,205
• Banking = 1,922
• Financial Services/VC/Accounting = 5,658
• Insurance = 2,568
• Real Estate/Legal = 972
• Government: Federal = 5,814
• Government: State = 1,954
• Government: Local = 1,470
• Healthcare/Pharmaceutical/Biotech/Biomedical = 6,762
• Transportation/Logistics = 1,803
• Utilities = 1,461
• Construc/Architecture/Engineering = 1,662
• Wholesale/Trade/Distribution/Retail = 2,812
• Education = 5,437
• Agriculture/Mining/Oil/Gas = 862
• Travel/Hospitality/Recreation/Entertainment = 1,255
• Media/Marketing/Advertising = 2,838
• Non-Profit/Trade Association = 1,035
• Business Services = 2,438
• Consulting (non comm/comp) = 1,798
• Other general business = 1,600

Computer/Communications Related Business = 39,045

• Communications Carrier = 4,663
• Application Software Development = 16,967
• Computer Manufacturer = 7,852
• Comp Related Retailer, Distributor, Wholesaler = 976
• Solutions Provider/VAR = 4,655
• Consulting (Communications/Computer) = 2,281
• Othr Communications/Computer Related Business = 1,651

 

 

JOB TITLE/FUNCTION:

• Director Systems/Programing = 2,873
• VP of Application Development = 2,526
• Manager of Applications Development = 6,343
• Supervisor of Software Engineering = 1,255
• Chief/Head of Application Development = 2,169
• Team Leader = 8,265
• Senior Developer/Analyst = 17,185
• Applications Specialist = 1,978
• Manager of Web/Intranet/Internet = 1,613
• Software Project Manager = 3,882
• Manager of Quality Assurance/Testing = 777
• Software Developer = 7,054
• Corporate Consultant/Systems Integrator = 1,951
• Applications Software Architect = 4,729
• Software Engineer = 7,554
• CIO/CTO/CSO/VP/Director = 5,509
• Database Administrator/Specialist = 2,258
• Systems/Network Admininstrator = 3,778
• CEO,President,Partner,Chairman = 12,654
• CMO/VP/Controller/Director of Marketing/Sales = 1,327
• GM, Division, Department Head = 3,420

 

 

NUMBER OF EMPLOYEES IN ORGANIZATION:

• 20,000 or more employees = 21,554
• 10,000-19,999 employees = 6,333
• 5,000-9,999 employees = 7,320
• 1,000-4,999 employees = 11,273
• 500-999 employees = 6,070
• 100-499 employees = 10,952
• 50-99 employees = 6,617
• Less than 50 employees = 27,097

 

 

PRODUCTS RECOMMENDED/SPECIFIED/APPROVED:

• Computers = 61,526
• Laptops = 54,120
• Servers = 47,580
• UNIX = 24,123
• Macintosh OS = 11,570
• Windows Server (any) = 31,762
• Windows Vista = 26,380
• Windows XP = 53,668
• Linux = 36,741
• Applications servers = 22,302
• Object Oriented Analysis, Molding = 40,147
• Installation Utilities = 29,394
• Testing Tools/Debuggers/Defect Mgmt = 40,768
• Security Tools = 27,244
• Database Tools = 43,680
• CMM = 10,787
• Compliance Tools = 7,603
• Build Management = 21,952
• Optimization Utilities = 16,284
• Middleware = 19,765
• Project Management Tools = 26,179
• ODBMS,RODBMS,ORDBMS = 16,432
• Requirement Mgmt Tools = 16,418
• Configuration Mgmt/Version Control = 31,765
• Web Servers/Web/Internet/ECommerce Development = 39,375
• Application Framework = 32,019
• Software Components = 40,531
• Modeling/UML = 27,114
• Business Intelligence Tools = 17,347
• Data Warehousing Tools = 17,418
• Language Compilers = 26,834
• Eclipse = 20,683
• .NET (any) = 32,549
• Visual Studio = 38,792
• Distributed Team Development Tools = 13,796
• Lifecycle Management = 10,372
• Real-Time/Embedded = 12,985
• 64 Bit Development Tools = 11,046
• Database Mgmt Software = 40,796
• Communications Software = 23,087
• Networking Software = 28,128
• Client/Server = 27,021
• ERP Systems = 10,961
• E-Commerce Software Packages = 13,246
• Consulting = 31,009
• Training = 32,384
• Books = 31,227
• Outsourcing = 15,562
• Other = 4,092

 

 

ANNUAL SOFTWARE BUDGET:

• $100 million or more = 12,264
• $50 - $99.9 million = 4,023
• $25 - $49.9 million = 3,606
• $10 - $24.9 million = 5,933
• $5 - $9.9 million = 5,629
• $1 - $4.9 million = 13,847
• $500,000 - $999,999 = 7,963
• $100,000 - $499,999 = 14,348
• $25,000 - $99,999 = 12,095
• $10,000 - $24,999 = 9,524
• under $10,000 = 12,974

 

 

NUMBER OF DEVELOPERS ON TEAM:

• 100 or more developers = 3,259
• 50-99 developers = 2,953
• 20-49 developers = 7,377
• 10-19 developers = 15,963
• 5-9 developers = 27,994
• less than 5 developers = 33,757
• I work alone = 9,062

 

 

SOLUTIONS PLANNING/LOOKING TO BUY:

• Computer products/services = 48,187
• Security products/services = 23,079
• Database development/management = 29,551
• Embedded development products = 16,551
• Wireless development tools/products = 17,237
• Computer hardware platform = 30,949
• System software products/services = 27,448
• Data warehouse products/services = 13,352
• Component-based products = 11,824
• Web service software tools = 24,439
• Testing & requirements = 17,550
• Project management tools = 17,776
• Web hosting tools = 12,539
• Java tools = 20,990
• .NET tools = 22,706
• J2EE tools = 11,621
• CMMi = 3,413
• Linux/Open Source = 24,523
• Modeling/UML tools = 12,428
• Books = 40,129
• XML Tools = 21,130
• Business Intelligence Tools and Services = 7,346
• Java Training = 10,761
• .NET Training = 15,884
• Source Code Management = 15,266

 

 

OPERATING SYSTEM:

• UNIX = 44,159
• LINUX = 56,357
• Windows Server (any) = 58,071
• Windows 95/98/2000 = 40,482
• Windows CE/Mobile = 17,292
• Windows Vista = 35,124
• Windows XP = 89,607
• Netware = 6,103
• Mac OS (any) = 19,198
• Mainframe/Mini = 14,879

 

 

PROGRAMMING LANGUAGE USE/KNOW/PLAN TO PURCHASE:

• VB 6.0 or earlier = 46,051
• Visual C++ = 50,539
• .Net(any) = 49,889
• C/C++(any) = 62,051
• Cobol(any) = 22,559
• SQL = 66,798
• Eclipse = 32,336
• JAVA(any) = 57,442
• Modeling/UML = 32,564
• VB.Net = 35,616
• Visual Studio = 54,754
• IBM (any) = 23,089
• Oracle(any) = 30,679
• XML = 51,687
• C# = 40,904
• J2EE = 32,222
• J2SE = 23,274
• J2ME = 10,986
• PHP = 26,130
• JSP = 24,927

ORDERING INSTRUCTIONS
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • NET NAME IS NOT ALLOWED
  • EXCHANGE IS NOT AVAILABLE
  • PLEASE INQUIRE ABOUT REUSE
  • TELEMARKETING IS NOT AVAILABLE
  • CANCELLATION FEE AT $50.00/F
POPULARITY: 94
MARKET: BUSINESS
MEDIUM: Postal Mailing List Email List  
OPT-IN: Opt-in 
SOURCE: CONTROLLED CIRCULATION 
GEO: DOMESTIC (US), CANADA, AND OTHER INTERNATIONAL 
SELECTS
ANNUAL SOFTWARE BUDGET   $25.00/M
BUS/INDUSTRY TYPE   $25.00/M
JOB FUNCTION/TITLE   $30.00/M
MAX PER COMPANY/SITES   $15.00/M
NUMBER OF DEVELOPERS   $25.00/M
NUMBER OF EMPLOYEES   $25.00/M
OPERATING SYSTEM   $30.00/M
PROGRAMMING LANGUAGE   $30.00/M
SCF   $15.00/M
SOLUTIONS PLANNING   $25.00/M
STATE   $15.00/M
TRANSMISSION   $50.00/M
ZIP   $15.00/M
ADDRESSING
KEY CODING  $2.00/M
DISKETTE  $25.00/F
EMAIL  $50.00/F
P/S LABELS  $15.00/M
ZIP TAPE SET UP  $35.00/F
  NAME ROLE EMAIL PHONE FAX
Anthony Carraturo acarraturo@meritdirect.com (914) 368-1000
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