Light Reading E-Mail List Mailing List

Light Reading commands the leading position in telecom news through its ground-breaking use of Web publishing technology to better meet the information needs of the telecommunications professionals.

SEGMENTS

COUNTS THROUGH 01/19/2010

90,079

TOTAL UNIVERSE / BASE RATE

$400.00/M

90,079

OPT-IN E-MAIL ADDRESSES

$400.00/M

88,107

POSTAL FOLLOW-UP

$225.00/M

64,119

TELEMARKETING FOLLOW-UP

$300.00/M

*COUNTS LISTED INCLUDE US, CANADA, & INTERNATIONAL

DESCRIPTION

Light Reading (www.lightreading.com), a wholly owned subsidiary of United Business Media, commands the leading position in telecom news through its ground-breaking use of Web publishing technology to better meet the information needs of telecommunications professionals. Light Reading leads all industry media in terms of traffic, content, and reputation, and reaches every level of the telecommunications pyramid: service providers, equipment manufacturers, and the business/financial community.

Selections available from Light Reading include:

TELECOMMUNICATIONS FOCUS:
• Wire-Line = 90,078
• Wireless = 53,527

PRIMARY BUSINESS:
• Service Provider/Carrier/Cable Operator = 29,813
• Corporate/Enterprise User = 5,628
• Public Sector = 3,143
• Finance = 2,269
• Hardware/Software Vendor = 17,046
• VAR/Integraor/Consultant = 13,431
• Component Supplier = 2,846

JOB FUNCTION:
• C-Level Exec/Financial Professional = 17,749
• Hardware/Software Engineer = 15,467
• Network Operations = 6,757
• Sales & Marketing = 12,579
• General Mgmt = 12,621

GEOGRAPHICAL REGION:
• North America = 64,252
• EMEA = 10,354
• APAC = 10,060

ORDERING INSTRUCTIONS