Hygiene is changing. In a shift that was almost unimaginable 10 years ago, today’s hygienists are the primary gatekeepers for their patients’ oral and, in many ways, overall health. Today’s hygienists play a vital role in patient care, practice management and purchasing decisions. They manage major profit centers in thriving, growing practices. They face increasingly complex challenges matched only by the wealth of new products, equipment, materials, technology and strategies available to help them serve their patients, pilot successful careers and enjoy balanced, satisfying lives.
It is for this new professional that Advanstar Dental Media, publisher of the industry-leading Dental Products Report, Dental Practice Report, DPREurope and Dental Lab Products, is proud to present Modern Hygienist. Modern Hygienist is dedicated to providing the tools today’s hygienist needs to succeed—presenting a best-practices, evidence-based approach to the products, services and strategies that will forge a successful, satisfying career, a dedicated patient base and a great life.
As with all Advanstar Dental Media publications, what sets Modern Hygienist apart is the talent, willingness and resources to dig deep, to explore and explain the innovations driving the profession, to tap the needs of today’s practicing hygienist and provide real solutions. Advanstar Dental Media’s wealth of experience and resources and its reputation as the leader in dental publishing means Modern Hygienist will be the place for your message to reach the hygienists you want.
Occupation:
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RDH = 74,989
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Student = 408
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Dentist = 610
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Other = 20
Practice Setting:
Years as Practicing Dental Hygienist:
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Less Than 1 year = 449
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1 - 3 Years = 1,763
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4 - 6 Years = 3,407
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7 - 10 Years = 4,554
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11 - 20 Years = 8,822
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20 + Years = 16,155
Average Hours Worked Per Week:
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Less Than 20 = 6,793
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20 - 29 = 8,063
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30 - 39 = 15,731
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40 - 49 = 4,277
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More Than 50 = 284
Number of Dentists in Practice:
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1 = 13,785
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2 = 6,396
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3 - 5 = 3,344
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6 - 9 = 440
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10 + = 329
Income:
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Less Than $29.9K = 1,951
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$30K - $49.9K = 3,380
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$50K - $74.9K = 7,069
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$75K - $99.9K = 6,177
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More Than $100K = 11,772
Purchasing Authority:
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