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Software Development magazine covers the latest tools and techniques used by corporate software developers and technical managers. Readers are software engineers, team leaders, Information Technology professionals, and technical managers who deliver a real competitive edge in the form of advanced information systems. They create and/or manage the development of programs and applications that allow users to better access information and achieve high productivity enterprisewide. They are all involved in the purchasing of development tools and computer products.
Corporate software developers are challenged with responsibilities that require a unique mix of business management skills combined with a thorough knowledge of creative programming practices. Software Development helps corporate developers meet this challenge by providing product reviews and information specifically tailored toward their interest in large and multi-platform applications.
Software Development is designed as a "fast read" resource for these sophisticated computing professionals. Real-world advice is designed to help these high volume purchasers in the evaluation and purchasing processes. Features focus on software engineering, covering the development cycle from design through maintenance, and offering on-the-job solutions. Editorial topics discuss diverse subjects including: team programming, version control, Multimedia, object-oriented programming, Java development, graphic tools, language comparisons, Network/communications development, CASE tools, business algorithms, client/server technology, Internet/Intranet, embedded systems development, Multiple Operating Systems, NT development, systems security, and database development.
Subscribers work for larger sized companies and hold job titles which include: Director of Programming, Manager of Applications Development, Software Project Leader, Information Technology Director, Networking Manager, Software Engineer, Team Developer and Database Administrator. All are decision makers who are relied upon for their technical expertise in choosing operating systems, hardware platforms, development methodologies, CASE and other tools. A high degree of selectivity is available on the file including:
PRIMARY BUSINESS ACTIVITY:
General Industries
Aerospace = 2,903
Manufacturing & Process = 7,354
Banking = 2,028
Financial Services/Accounting = 5,509
Insurance = 2,641
Real Estate/Legal = 847
Government: Federal = 5,611
Government: State = 1,948
Government: Local = 1,359
Healthcare/Pharmaceutical/Biotech/Biomedical = 6,208
Transportation/Logistics = 1,759
Utilities = 1,415
Construction/Architecture/Engineering = 1,516
Wholesale/Trade/Distribution/Retail = 3,084
Education = 4,214
Agriculture/Mining/Oil/Gas = 690
Travel/Hospitality/Recreation/Entertainment = 1,198
Media/Marketing/Advertising = 2,491
Non-Profit/Trade Association = 748
Business Services = 2,740
Consulting (non-computer) = 4,595
Communications/Computer Related Business
Communications Carrier = 4,528
Applications Software Development = 15,259
Computer Manufacturer = 7,149
Computer Related Retail/Distribution/Wholesale = 1,042
Solutions Provider/VAR/e-Business Integrator = 5,541
Other Communication/Computer Related Business = 4,131
JOB FUNCTION:
Software Development/Application Mgmt
Director of Systems/Programming = 2,990
VP of Application Development = 661
Manager of Applications Development = 6,716
Supervisor of Software Engineering = 2,102
Chief/Head of Applications Development = 1,950
Team Leader = 5,132
Senior Developer/Analyst = 12,834
Applications Specialist = 3,499
Manager of Web/Internet/Intranet Development = 2,092
Software Project Manager = 4,632
Manager of Quality Assurance/Testing = 1,668
Software Developer = 7,962
Corporate Consultant = 3,677
Applications/Software Architect = 5,187
Software Engineer = 7,621
Manager of E-Commerce Development = 1,314
MIS/EDT/Data Center Management & Staff
CIO/CTO/CSO/VP/Director = 4,963
Database Administrator/Specialist = 2,607
Systems/Network Administrator = 3,013
Corporate Management
CEO, President, Partner, Chairman, Owner = 12,049
CMO/VP/Controller/Director of Marketing/Sales = 2,342
General Manager, Division/Department Head = 3,401
ANNUAL SOFTWARE BUDGET:
$100 million or more = 8,493
$50 million - $99.9 million = 2,861
$25 million - $49.9 million = 2,737
$10 million - $24.9 million = 4,266
$5 million - $9.9 million = 4,294
$1 million - $4.9 million = 12,284
$500,000 - $999,999 = 6,675
$100,000 - $499,999 = 11,952
$25,000 - $99,999 = 9,724
$10,000 - $24,999 = 7,684
Under $10,000 = 10,431
NUMBER OF EMPLOYEES:
Over 20,000 employees = 18,216
10,000 - 19,999 employees = 5,222
5,000 - 9,999 employees = 6,683
1,000 - 4,999 employees = 12,727
500 - 999 employees = 5,878
100 - 499 employees = 11,770
50 - 99 employees = 6,187
Less than 50 employees = 23,334
PROGRAMMING LANGUAGES USED/PLAN TO PURCHASE:
Visual Basic = 6,827
Visual C++ = 8,218
.NET (any) = 16,634
C/C++ (any) = 9,011
Cobol (any) = 2,055
SQL = 12,000
Eclipse = 1,920
Java (any) = 14,935
Modeling/UML = 2,471
VB.Net = 2,117
Visual Studio = 2,924
IBM (any) = 4,051
Oracle (any) = 7,976
XML = 15,088
C# = 12,484
J2EE = 9,653
J2SE = 1,287
J2ME = 835
PHP = 1,567
Other = 4,587
PRODUCTS USED:
Computers = 57,544
Laptops = 48,561
Servers = 12,282
Unix = 24,413
Macintosh OS or System 7.x = 7,069
Windows Server (any) = 8,199
Xindows Vista = 2,284
Windows XP = 48,562
Linux = 28,485
Application Servers = 21,386
Object Oriented Analysis, Modeling and Design Tools = 38,776
Installation Utilities = 29,935
Testing Tools and Debuggers = 39,057
Security Tools = 26,076
Database Development Tools = 33,775
CMM = 8,672
Compliance Tools = 2,481
Build Management = 6,943
Optimization Utilities = 5,111
Middleware = 21,285
Project Management and Metrics Tools = 25,181
ODBMS/ROBMS/ORDBMS = 16,141
Requirement Management Tools = 20,106
Configuration Management/Version Control = 25,052
Web Services Tools = 33,560
Application Frameworks = 32,041
Software Components = 40,834
Universal Modeling Languages (UML) = 25,833
Business Intelligence Tools = 17,987
Data-warehousing Tools = 18,107
Language Compilers = 25,995
Eclipse = 6,205
.Net (any) = 9,021
Visual Studio = 10,274
Distributed Team Development = 4,206
Database Management Software = 39,340
Communications Software = 22,194
Networking Software = 24,493
Client/Server = 26,289
ERP Systems = 10,152
E-Commerce Software Packages = 12,630
Consulting = 30,868
Training = 31,537
Books = 30,676
Outsourcing = 14,637
SOLUTIONS PLANNING/LOOKING TO BUY:
Computer products/services = 39,104
Security products/services = 20,282
Database development/management = 28,396
Embedded development products = 12,866
Wireless development tools/products = 15,579
Computer hardware platform = 24,557
System software products/services = 24,167
Data warehouse products/services = 13,625
Component-based productss = 12,661
Web service software tools = 23,645
Testing & requirements = 19,074
Project management tools = 18,605
Web hosting tools = 11,626
Java tools = 22,094
.NET tools = 22,771
J2EE tools = 15,066
CMMi = 4,413
Linux/Open Source = 19,820
Modeling/UML tools = 14,103
Books = 33,546
XML Tools = 23,767
Business Intelligence tools and services = 7,436
Java Training = 11,782
.NET Training = 16,032
Source code management = 14,921
OPERATING SYSTEMS USED:
Unix = 43,154
Linux = 43,422
Windows Server (any) = 14,645
Windows 95/98/2000 = 58,236
Windows CE/Mobile = 11,646
Windows Vista = 2,002
Windows XP = 73,156
Netware = 5,918
Mac OS (any) = 10,903
Mainframe/Mini = 15,778
Other = 6,643
DEVELOPMENT RESPONSIBILITY:
Internal Applications for Company = 47,575
Applications for Company to Sell = 27,470
Applications as a Consultant to Large Companies = 15,399
All of the Above = 5,251
PURCHASE INVOLVEMENT:
Entire Enterprise = 30,760
Multiple Divisions/Departments = 12,409
Single Divisions/Departments = 22,101
Work Group = 19,068
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