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TechNet Magazine is the new joint publication from United Business Media and Microsoft that addresses the needs of IT professionals who use Microsoft products and technologies. This publication delivers in-depth, hands-on technical information, case studies, and tips and tricks to help IT managers and staff fully utilize Microsoft products to enhance security, integration, desktop deployment, networking, mobility, reliability, interoperability, and server performance.
Qualified subscribers to TechNet Magazine are IT/Network Managers, Administrators, Architects, Developers, and Technology-Involved Corporate Managers. They use a wide variety of Microsoft products, including: Windows Server 2003, Windows 2000, Windows NT Server 4.0, SQL Server 2005, Application Center, BackOffice Server, BizTalk Server, Commerce Server, Content Management Server, Exchange Server, Host Integration Server, Identity Integration Server, Internet Security and Acceleration Server, Live Communications Server, Microsoft Customer Relationship Management, Microsoft Operations Manager, Microsoft Project, Mobile Information Server, SharePoint Products and Technologies, Site Server Commerce Edition, Small Business Server, Systems Management Server, Virtual Server, Windows Media Player, Windows XP Professional, Windows 2000 Professional, Windows NT Workstation 4.0, Internet Explorer, Microsoft Office, NetMeeting, Visio, Windows CE, and Windows NT Embedded. Subscribers to TechNet Magazine count on comprehensive information on the Microsoft products and tools they are using, allowing them to manage and maintain their enterprise and SMB systems more quickly and efficiently.
Selections available on the TechNet Magazine list include:
BUSINESS/INDUSTRY:
General (Non-tech) Business = 26,433
• Aerospace = 446
• Manufacture and Processing = 2,974
• Banking = 1,025
• Financial Services/VC/Accounting = 2,029
• Insurance = 1,034
• Real Estate/Legal = 856
• Government: Federal/Military = 1,544
• Government: State = 989
• Government: Local = 1,324
• Healthcare/Pharmaceutical/Biotechnical/Medical = 2,854
• Transportation/Logistics = 629
• Utilities = 498
• Construction/Architecture/Engineering = 1,025
• Wholesale/Trade/Distribution = 1,286
• Education = 3,545
• Agriculture/Mining/Oil/Gas = 317
• Travel/Hospitality/Recreation/Entertainment = 435
• Media/Marketing/Advertising = 786
• Non-Profit/Trade Association = 789
• Business Services = 1,079
• Consulting Non-computer = 537
• Other general business = 432
Technical Industries = 7,424
• Communication Carrier/Provider = 734
• Service Provider/ASP, Web = 737
• Computer Manufacturing Hardware/Software/Peripherals = 1,717
• Retailer/Wholesaler/Distribution = 498
• Solutions Provider/E-Bus Integrator = 3,183
• Other Communication/Computer Business = 555
JOB TITLE:
IT Management = 14,759
• CIO/CTO/CSO = 2,135
• Executive/Senior Vice President = 595
• VP IT/IS/Network/Data management = 586
• IT Director = 2,393
• IT Manager = 4,331
• Web Master/Web Developer = 964
• Supervisor = 696
• Consultant/System Integrator = 2,038
• Other IT Management = 827
LOB Technical Management = 6,180
• LOB Executive VP/Senior VP/VP/Director = 353
• Director-Technical = 1,411
• Manager-Technical = 2,703
• Project Manager/Analyst = 1,072
• Other LOB Technical Management = 340
Corporate/Business Management = 4,437
• Chairman/CEO/COO/CCO/President/Owner/Partner/Principle = 2,919
• Vice President = 265
• Director = 456
• Manager = 371
IT Staff = 5,333
• Other IT Staff = 5,331
LEVEL OF PURCHASING AUTHORITY:
• Approve/Make Purchases = 7,549
• Establish/Help Establish = 2,100
• Specify Brand/Vendor = 4,201
• Evaluate Brands = 3,168
• Create IT Strategies/Designs = 9,456
• Establish Standards = 1,031
• Determine Needs = 5,664
NUMBER OF EMPLOYEES:
• 20,000 or more employees = 4,661
• 10,000-19,999 employees = 1,672
• 5,000-9999 employees = 2,185
• 1,000-4,999 employees = 5,076
• 500-999 employees = 2,456
• 100-499 employees = 6,060
• 50-99 employees = 2,720
• Less than 50 employees = 7,675
VALUE OF IT PRODUCTS/SERVICES RECOMMENDED:
• $100million or more = 1,378
• $25million-$99.9million = 1,268
• $5million-$24.9million = 2,475
• $1million-$4.9million = 5,012
• $100,000-$999,999 = 9,666
• $10,000-$99,999 = 8,323
• Less than $10,000 = 3,795
INITIATIVES/IT OPERATIONS SPECIFIED/AUTHORIZED:
• Security Upgrades = 8,486
• Database Migration = 5,166
• Sitewide OS Migration = 5,395
• Messaging Migration = 3,638
• Other LOB Migration = 2,319
• Infrastructure Reliability = 5,667
• Cross System Interoperability = 3,080
• Privacy = 3,348
• E-Business/Internet/Intranet = 4,744
• Services/Consulting = 4,238
• Outsourcing = 2,107
• Hardware/Servers/Infrastructre = 8,867
• Software/OS/Client = 8,638
• Handheld/Mobile = 5,192
• Database = 5,793
• Messaging/E-Mail = 5,925
PRODUCTS SPECIFIED/AUTHORIZED:
Database = 22,810
• DBMS = 8,347
• GIS = 2,584
• Content Management = 7,900
• Embedded/Mobile Databases = 3,206
• Design & Performance Tools = 6,899
• Connectivity & Interoperability = 7,793
• Dashboards/Analytics/Visualization = 7,143
• Data/Text Mining = 6,133
• Data Migration/Consolidation/Compliance = 7,231
• Business Intelligence/Process Optimization = 5,639
• Virtualization = 11,539
• SOA = 3,312
Security = 20,927
• Security/Identity Management = 12,637
• Firewalls = 15,524
• PKI/Encryption = 7,396
• Authentication/Authorization = 10,348
• License Management = 8,397
• Encryption = 8,748
Information Integration = 17,385
• Application & Process Integration = 9,846
• Portals = 8,416
• Messaging = 9,107
• Middleware = 4,375
• Business Rules Engines = 3,254
Mobile & Wireless Technology = 17,849
• Mobile Platforms = 8,768
• Mobile or Wireless Applications = 9,455
• Internet Access/Web Hosting = 9,316
• E-Commerce/ATM Services = 3,594
• Remote Access/Wireless Clients = 7,811
• RFID or POS = 3,026
• Voice Servers/VoIP = 7,382
Infrastructure = 28,155
• Servers = 22,915
• PCs, Workstations, Laptops, NICs = 22,840
• Web & Application Servers = 15,196
• SAN/NAS/Storage Media & Mgmt = 12,749
• OS/Network Software = 13,124
• Subs/Routers/Switches = 12,098
• Fiber Optics/Cabling/Premises Wiring = 8,584
• IT Service Management = 11,630
• Printers = 15,170
• Disaster Recovery/Backup = 14,525
MICROSOFT TECHNOLOGIES/PLATFORMS USED/PLAN TO USE:
• Windows Server 2008 = 19,271
• Any Windows Server = 18,181
• SQL Server 2008 = 13,446
• Any SQL Server = 13,241
• Active Directory = 16,456
• Office/Sharepoint = 14,886
• Exchange Server = 15,076
• Virtual Server = 14,160
• System Center Operations Manager = 5,545
• System Center Configuration Manager = 4,745
• Any System Center Product = 3,505
• Internet Information Server (IIS) = 13,223
• Identity Lifecycle Manager = 2,220
• Windows Powershell = 8,345
• Office Communications Server = 5,903
• ISA Server = 5,284
• Forefront = 2,814
• Dynamics = 2,604
• Biztalk Server = 2,095
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