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IT Decision Makers at Personal Address from UBM
The IT Decision Makers at Personal Address from UBM file is comprised of individuals at home address, who are professionals subscribing to various Hi-Tech United Business Media publications. In addition to their professional lifestyle, these upscale, affluent consumers spend their leisure time traveling, dining, entertaining, going to the theater and shopping through catalogs and the Internet for a wide array of consumer products and services. These consumers are predominatly married with an average income of over $94K, affording them enormous purchasing power.
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| SEGMENTS |
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| 63,974 |
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U.S. Subscribers |
$110.00 /M
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| 20,497 |
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U.S. Opt-In E-Mail Addresses |
$150.00 /M
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| 44,044 |
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U.S. Telemarketing |
$160.00 /M
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**Fundraiser Rate |
$75.00 /M
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**Catalog Rate |
$85.00 /M
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| DESCRIPTION |
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The IT Decision Makers at Personal Address from UBM has been richly enhanced with overlayed data to identify key demographic information about the individuals who are subscribing to various United Business Media publications. United Business Media publications are the most widely read computer magazines in circulation. Edited for tech-savvy individuals, these award winning publications provide its readers with the most up-to-date information on new technologies. This new to market, dynamic database, available for the first time ever, is ideal for all consumer products and services such as credit card offers, high-end electronics, specialty travel, home decor or gifts. Predominatly married with an estimated average income of $94,250, these readers have the disposable income to purchase a wide array of products and services. United Business Media has been enhanced with Knowledgebase/Amerilink data which enables mailers to target unique consumers from hundreds of lifestyle and demographic segements such as Age, Income, Presence of Children and much more.
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| ADDITIONAL NOTES |
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** All cancelled orders will incur a $50/F Cancellation Fee, $10/M run charges, plus applicable media and shipping fees. No cancellations will be accepted after the maildate. **
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ID NUMBER |
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UNIVERSE |
BASE PRICE |
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63,974 |
$ 110 /M |
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SOURCE |
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Direct response |
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PERMISSION LEVEL |
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LIST MAINTENANCE |
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| Market entry |
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| New to manager |
01/01/2006 |
| New to system |
01/09/2006 |
| Counts through |
08/27/2010 |
| Last update |
08/27/2010 |
| Next update |
06/06/2008 |
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SELECTS |
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| AGE |
$15.00 /M
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| ETHNICITY |
$15.00 /M
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| GENDER/SEX |
$15.00 /M
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| INCOME SELECT |
$15.00 /M
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| LIFESTYLE SELECT |
$15.00 /M
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| MAIL ORDER BUYERS |
$15.00 /M
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| PRESENCE OF CHILDREN |
$15.00 /M
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| SCF |
$10.00 /M
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| STATE |
$10.00 /M
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| ZIP |
$10.00 /M
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GEOGRAPHY |
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LIST OWNER |
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UNIT OF SALE INFORMATION |
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Unit of sale information is not available |
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GENDER PROFILE |
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| Male: |
79% |
| Female: |
13% |
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AVERAGE INCOME |
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| Dollar: |
$94,250 |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
| Dollar: |
$ |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Floor: |
85% |
| Min Qty: |
100,000 |
| Run Charges: |
$ 10 /M |
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EXCHANGES |
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Exchange is not allowed
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KEY CODING |
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Key Coding is available
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| Charges: |
$ 2 /M |
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ADDRESSING |
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| CHESHIRE LABELS |
No charge
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| DISKETTE |
$ 50.00 /F
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| EMAIL |
$ 50.00 /F
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| P/S LABELS |
$ 15.00 /M
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