listGraphic Light Reading E-Mail List

Light Reading commands the leading position in telecom news through its ground-breaking use of Web publishing technology to better meet the information needs of the telecommunications professionals.
SEGMENTS
34,771   Opt-In E-mail Addresses $400.00 /M
34,295   Postal Follow-Up $225.00 /M
10,594   Telemarketing Follow-Up $300.00 /M
  ** Non Tech Related Postal Rate $150.00 /M
  ** Non Tech Related Email Rate $250.00 /M
  *Counts listed include US, Canada, & International


DESCRIPTION

Light Reading (www.lightreading.com), a wholly owned subsidiary of United Business Media, commands the leading position in telecom news through its ground-breaking use of Web publishing technology to better meet the information needs of telecommunications professionals. Light Reading leads all industry media in terms of traffic, content, and reputation, and reaches every level of the telecommunications pyramid: service providers, equipment manufacturers, and the business/financial community.

 

Selections available from Light Reading include:

 

JOB FUNCTION

• Accounting/Finance
• Corporate
• Corporate Mgmt
• Executive/Senior Mgmt
• Finance
• K-12 Student
• Professional/Managerial

 

JOB TITLE

• Top Mgmt
• Middle/Admin Mgmt
• Financial Mgmt
• Sales/Marketing Mgmt
• IT Professionals
• Production Mgmt
• Engineering Mgmt
• Professionals
• All Other Mgmt
• Senior (C-Level or Higher)
• Students
• Education

 

EMPLOYEES AT ORGANIZATION

• Less than 5 emp
• 5 - 9 emp
• 10 - 19 emp
• 20 - 49 emp
• 50 - 99 emp
• 100 - 249 emp
• 250 - 499 emp
• 500 to 999 emp
• 1,000 or more emp

 

ANNUAL SALES

• $1,000 - $499,000
• $500,000- $1mil
• $1mil - $5mil
• $5mil - $10mil
• $10mil - $20mil
• $20mil - $50mil
• $50mil - $100mil
• $100mil - $500mil
• $500mil - $1bil
• Over $1 billion

 

INDUSTRY

• Service Provider/Carrier/Cable Operator/MSO
• Hardware/Software Vendor
• Software Vendor
• Hardware Vendor
• Consultancy/Integrator/VAR
• Corporate/Enterprise User
• Component Supplier
• Government Agency
• Utility

 

NETWORK INTEREST

• Access
• Core Network
• Customer Premises
• Long Haul
• Metropolitan
• Radio Network
• Short-Range Wireless Links
• Wireless LAN Network
• Wireless Mesh Network

 

TECHNOLOGY INTEREST

• Components
• Operating Systems
• Virtualization
• Access Equipment (DSL/cable)
• Air Interfaces (GSM, GPRS, etc.)
• Applications (Location, Java)
• ATM Equipment
• Billing/Mediation
• Components (Wireless Proccessors)
• Core Network (DWDM, IP, etc.)
• Disaster Recovery Planning
• Ethernet Equipment
• Fiber
• From the Lab (Cutting Edge Stuff - Ultrawideband)
• Gateways (SMS, MMS, etc.)
• Gigabit Ethernet
• Infiniband
• IP Hardware/Software
• Net Management Software
• Network Attached Storage (NAS)
• Operating Systems (Msft, Symbian)
• Operational Support Systems (OSS)
• Optical Components
• Optical Networking
• Optical Systems
• SCSA / ISCSI
• Service Provisioning Platforms
• Short-Range Connectivity (Bluetooth, IrDA)
• SONET/SDH equipment
• Storage Area Networks (SANs)
• Storage Components
• Storage Management
• Storage Networking
• Storage Service Providers
• Storage Virtualization
• Test Equipment
• Voice Switching Equipment
• Wireless LAN (802.11, HiperLAN)
• Wireless Communication
• Other



ADDITIONAL NOTES

** Please note that any email order cancelled after test messages have been sent will incur a $250/F Cancellation Fee. No cancellations will be accepted after the live blast **


ID NUMBER
UNIVERSE BASE PRICE
34,771 $ 400 /M
LIST TYPE

 Business
SOURCE
Opt-in e-mail
PERMISSION LEVEL
Opt-in
LIST MAINTENANCE
Market entry
New to manager 01/01/2006
New to system 02/07/2006
Counts through 08/18/2010
Last update 08/18/2010
Next update 01/01/2011
SELECTS
BUS/INDUSTRY TYPE $35.00 /M
JOB FUNCTION SELECT $35.00 /M
MAX PER COMPANY/SITES $35.00 /M
SCF $25.00 /M
STATE $25.00 /M
Telecommunications Focus $35.00 /M
TRANSMISSION $50.00 /M
ZIP $25.00 /M
GEOGRAPHY
LIST OWNER
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: %
Female: %
AVERAGE INCOME
Dollar: $
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
Floor: 0%
Min Qty: 0
Run Charges:
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
A/B SPLIT $ 150.00 /F
EACH ADDITIONAL SPLIT $ 50.00 /F
HTML SET UP $ 150.00 /F
MULTIPLE TESTS $ 100.00 /F
PERSONALIZATION $ 150.00 /F
PIN CODING $ 300.00 /F
SUPPRESSION $ 150.00 /F
TRACKING $ 30.00 /F
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Anthony Carraturo acarraturo@meritdirect.com (914) 368-1083 914-368-1150
= Primary contact